Dynamic pricing means that the store charges different prices for the same item depending on the customer or the time of purchase.
This approach is also known as surge pricing, discount pricing, time-sensitive pricing, volume pricing, or market pricing. It sets rules that help determine the price of products. This strategy not only fixes prices but also helps in building loyal customers as offering discounts is a good way to attract more visitors.
Stores use dynamic pricing to adjust to changes in demand, supply, competition, or other market conditions and convert casual visitors into loyal customers. Using these pricing rules, stores can better manage their inventory and overall store operations.
What is a Bulk Discount?
Bulk discounts are a way for store owners to encourage customers to buy more items by offering lower prices when they buy in larger quantities. This approach is very useful for WooCommerce store owners as it can help increase sales by offering a discount when a customer buys 10 or more items.
Advantages of Bulk Discounts in WooCommerce
In WooCommerce, products are categorized into categories like electronics, books, clothing, etc., making it easy for customers to find what they need. Store owners can focus their discounts on specific categories based on what customers are likely to buy at certain times of the year or what they have in stock. For example, it makes sense to focus on a range of clothing for winter wear during the colder months because:
- In winter people are looking for warm clothes.
- It helps to keep inventory in order.
- Easy to manage discounts that are specific to certain categories.
The Bulk Discounts for WooCommerce plugin allows store owners to set discounts on specific products as well as cart totals. This means customers can get special deals based not only on the number of items they purchase but also based on the overall value of their shopping cart. Store owners can automate these discounts by setting rules based on the number of items, the total price before checkout, the type of products, or the customer buying them. This helps increase sales without having to manually adjust prices for each sale.
How to Change Product Price Based on Quantity Added to Cart (Bulk Pricing)?
/**
* @snippet Bulk (Dynamic) Pricing - WooCommerce
* @author Codexcoach
* @compatible WooCommerce 8
* @community https://codexcoach.com/
*/
add_action( 'woocommerce_before_calculate_totals', 'bbloomer_quantity_based_pricing', 9999 );
function bbloomer_quantity_based_pricing( $cart ) {
if ( is_admin() && ! defined( 'DOING_AJAX' ) ) return;
if ( did_action( 'woocommerce_before_calculate_totals' ) >= 2 ) return;
// Define discount rules and thresholds
$threshold1 = 101; // Change price if items > 100
$discount1 = 0.05; // Reduce unit price by 5%
$threshold2 = 1001; // Change price if items > 1000
$discount2 = 0.10; // Reduce unit price by 10%
foreach ( $cart->get_cart() as $cart_item_key => $cart_item ) {
if ( $cart_item['quantity'] >= $threshold1 && $cart_item['quantity'] < $threshold2 ) {
$price = round( $cart_item['data']->get_price() * ( 1 - $discount1 ), 2 );
$cart_item['data']->set_price( $price );
} elseif ( $cart_item['quantity'] >= $threshold2 ) {
$price = round( $cart_item['data']->get_price() * ( 1 - $discount2 ), 2 );
$cart_item['data']->set_price( $price );
}
}
}FAQs – People Also Ask
How do I change product prices automatically in WooCommerce?
To automatically change product prices in WooCommerce, you can use a plugin called “Discount Rules for WooCommerce”.
1. Go to Woo Discount Rule and click Add New Rule.
2. Type a name for the rule and select a discount type.
3. You can select specific products or all products to apply the discount.
4. Set the discount amount to offer in the Discount field based on what you are trying to achieve with your sale.
5. Click ‘Save and Enable’ to start using the dynamic pricing rule.
How do I install the WooCommerce Dynamic Pricing plugin?
To install the WooCommerce Dynamic Pricing plugin, here’s what you do:
1. Open your WordPress dashboard, go to Plugins, and click Add New.
2. Type “Discount Rules for WooCommerce” in the search box.
3. Click Install and then activate the plugin.
Is it possible to offer bulk discounts with WooCommerce dynamic pricing?
Yes, you can offer bulk discounts in WooCommerce using the Dynamic Pricing plugin.
