Email marketing remains one of the most effective tools for any company to reach engaged customers—as long as you do it well.

These 8 email marketing tools are perfect for generating leads and growing your email list.

Email Marketing          Tools

OptinMonster is a great tool for building floating bars, scroll boxes, exit-intent popups, gamified wheels, and pretty much any other type of lead-gen form.

1. OptinMonster

If you’re a WordPress user, then WPForms is another tool you can use to create tons of different forms for lead-gen.

2. WPForms

GetEmails is a relatively new tool on the marketplace that’s caught our attention. Using website cookies and referencing large email address databases.

3. GetEmails

If you have a newsletter, then you might consider building a referral program to reward subscribers for getting their friends on your email list.

4. SparkLoop

Omnisend is a comprehensive email marketing automation platform designed to streamline and enhance your email marketing efforts.

5. Omnisend

Mailchimp is a renowned and widely-used email marketing platform that has become synonymous with email marketing for businesses of all sizes.

6. Mailchimp

HubSpot is a powerful component of the HubSpot platform, known for its comprehensive suite of marketing, sales, and customer service tools.

7. HubSpot

MailerLite is a user-friendly and cost-effective email marketing platform that has gained popularity for its simplicity and efficiency.

8. MailerLite

There’s plenty of tools to choose from in the list above — email marketing resources for generating leads, optimizing performance, managing data, and personalizing the subscriber experience.