Consumers and retailers alike are fans of sales, where customers save money on purchases while businesses have a chance to boost their sales and gain loyal customers.

Discounts off regular pricing is among the most common offers. The strategy can be used for singular closeout products, a product category, or storewide.

1. Discount Offers

Customers given only a short window of time to claim a deal will shop with a sense of urgency, making flash sales quite profitable.

2. Limited-Time Offers

BOGO (Buy One, Get One) is an easy way to let shoppers see the savings benefit of the offer.


Giving a free bonus gift or sample to accompany each purchase can help retailers publicize other items in their store.

4. Free Samples or Trials

Points can be redeemed for a percentage off the customer’s next purchase, or even for free merchandise.

5. Loyalty Programs

Similar to loyalty programs, referral programs are powerful for boosting sales. However, referrals focus more on new customer conversions.

6. Referral Programs

Sending your customers virtual coupons will make the promotion seem more exclusive and will give the customer more of a push to visit your online store.

7. Coupon Giveaway

A flash sale is basically an offer that only lasts for a limited time and it’s a great way to create a sense of urgency for the customer to buy.

8. Flash Sales

Competition promotions also give you the chance to request something from your customers in exchange for a deal.

9. Competitions

There is a reason that holiday promotions are so successful. Customers always like to spend more around the holidays.

10. Holiday Promotions